Umami Mart

Japanese craft beer makers, Yo-Ho Brewing Company in Nagano, makes a beer called Sorry, which is actually an umbrella name for a series of unique brews that share one thing in common – they’re beers that the brewmasters wanted to drink. The series’ full name is “I’m Sorry! I Didn’t Ask You What You Like.” All […]

September sakes ship today for Sake Gumi, our monthly sake subscription club. If you like what’s on deck here, you should join! One of the most common questions we get at the store is “What is Umami?” So I wanted to explore umami this month in the context of Sake Gumi. All of the sakes this month […]

U M A M I: What is it? What does it taste like? Is it Japanese cartoon character? We get a lot of inquiries about the definition and concepts of umami at our Oakland shop, so we decided to team up with John over at Oaktown Spice Shop to host an event called “Umami in Spice”, […]

While it’s no Musso & Frank or Mateo’s, Umami Burger is quickly becoming a fixture in the LA culinary world. Seriously. Six locations have popped up since the original La Brea location opened in 2009 and the popularity doesn’t appear to be losing steam. Though it embraces the similar rapid expansion model that made the […]

Here we go– another food critic’s take on “umami”. This time, the article is from none other than Time Magazine, with their gajillion readers, letting Josh Ozersky tell them what umami is. What. The. Fuck. We’re talking about a gross fat dude who has about as much credibility in the NYC food world as a […]