July 19, 2013
Umami Mart is a place where ideas and people come together, take charge and create magic. This is true for the blog, the online shop, and our brick-and-mortar space in Oakland, CA. When writers, friends, friends of friends, customers, food + drink enthusiasts, and industry folks come to us to collaborate, we put all of our […]
June 25, 2013
Come out tonight for the grand unveiling of U-MART, the Bay Area’s first conbini. We can’t wait for you to meet our new fridge!!! Details on the PARTY OF THE YEAR here. See you tonight! GET EXCITED.
June 24, 2013
All of our projects here at Umami Mart are a team effort. Kayoko and I have millions of ideas everyday that don’t get past the four walls of Umami Mart. From producing a TV show to buying a building, some ideas have faded while others are waiting for the right time. The ideas that we […]
June 17, 2013
Conbini is a shortened word for “convenience” which is referred to when talking about convenience stores in Japan. Littered around on any street corner in most cities, conbinis are like a typical corner store, or bodega — but from the future. They are well-lit, sparkling clean havens stocked with freshly prepared foods to-go, nail clippers, […]
June 6, 2013
It all started out so innocently, like any of Yoko’s casual ideas: “Why don’t we add a konbini to the back of the store???” A konbini inside Umami Mart?!?!?! This will go onto the wall of Genius Yoko Ideas, on par with: “Why don’t we open an Umami Mart storefront???” (Circa March 2012). This was […]