May 18, 2012

The PDT Project: Absinthe Drip

by Payman Bahmani

In the universe of consumer products, the spirits category is perhaps the most beset with mysticism, misinformation, and consumer ignorance. And there is no spirit more shrowded in mystery and mysticism than absinthe. Much of the modern misinformation involving spirits is perpetuated by the PR folks pushing their clients’ wares, and often helps boost sales–“ultra-premium” […]