Roy Choi


March 10, 2017

The Umami Reader: Japan’s Pizza Hut Cats Are Back!

by Sarah Han

– In 2014, Pizza Hut Japan created a cat-tastic ad campaign. “Pizza Cat!” was a fictional Pizza Hut location run by an all-cat staff.

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January 13, 2017

The Umami Reader: Would You Wait 8 Hours in the Rain for Pliny the Younger?

by Sarah Han

– Calling all beer nerds: Pliny the Younger, Russian River Brewing Company’s beloved triple IPA with a 10.25% ABV, is coming back to the brewery’s taps on February 3-16.

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January 6, 2017

The Umami Reader: NY Times Critic Slams Oakland’s Locol

by Sarah Han

Photo by Audrey Ma via Locol

New York Times food critic Pete Wells visited Oakland and reviewed Daniel Patterson and Roy Choi’s fast-food chain, Locol.

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