Roy Choi


March 10, 2017

The Umami Reader: Japan’s Pizza Hut Cats Are Back!

by Sarah

– In 2014, Pizza Hut Japan created a cat-tastic ad campaign. “Pizza Cat!” was a fictional Pizza Hut location run by an all-cat staff.

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January 13, 2017

The Umami Reader: Would You Wait 8 Hours in the Rain for Pliny the Younger?

by Sarah

– Calling all beer nerds: Pliny the Younger, Russian River Brewing Company’s beloved triple IPA with a 10.25% ABV, is coming back to the brewery’s taps on February 3-16.

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January 6, 2017

The Umami Reader: NY Times Critic Slams Oakland’s Locol

by Sarah

Photo by Audrey Ma via Locol

New York Times food critic Pete Wells visited Oakland and reviewed Daniel Patterson and Roy Choi’s fast-food chain, Locol.

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