September 29, 2008
Ok, this might technically not belong on a food blog because it is a drink and it is not for human consumption. But I just had to make an exception for a product I saw at the local grocery store: Pet Sweat.
The Japanese seem to condone the use of the word “sweat” for a beverage. In fact, it seems to be quite marketable considering the classic beverage Pocari Sweat. But at least Pocari is abstract, not directly attached to a living thing that actually perspires.
This drink is calcium fortified water for pets. As bizarre as it is to buy bottled water for pets, it’s even more bizarre that the name includes the word for its targeted consumer. Makes me think: are the Japanese that oblivious to the English language that they would accept and buy something that in the future could be named Human Sweat?
It’s a good thing the little posh doggies walking around Tokyo can’t read Japanese and especially English.